Our Team


Adrian Smith

Non Executive Chairman

Adrian joined Procter & Gamble Limited in 1966 after serving articles with a Liverpool law firm. After 13 years of sales and brand management positions in Procter & Gamble, he became the Vice President for Ecolab’s European consumer operations.  Adrian relocated to the US in 1981 to assume international responsibility for Ecolab’s marketing and research operations, and then assumed general management responsibility for Asia Pacific operations. In 1991 Adrian joined Arthur Andersen as a worldwide Managing Partner for marketing. He was the Chief Executive Officer of Grant Thornton LLP in 1998, and retired from Deloitte Touche Tohmatsu in 2004. Adrian was the non-executive chairman of the Carter & Carter Group plc through its flotation, Premier Credit Ltd., and Klean Industries Inc. Adrian is also a director of RTI Biologics Inc., and Colour Code Technologies.  He teaches a marketing course at the MBA school in Furtwangen University, Germany and serves on the board of an Education Foundation in Florida


Paul Smith

Managing Director

Paul is a former Great Britain International sportsman representing Great Britain in both European and World Championships over a period of 12 years and sat on the British Olympic Committee. Pauls early working life started in the sports industry with his own company facilitating sports contracts and commercial opportunities whilst also managing a family business that owned sports stadia in the North of England. Paul successfully negotiated significant sponsorship deals with companies such as Appletise, Whitbread, Hieneken and was involved in facilitating Cadbury's first venture into sports sponsorship. He was CEO of a London based Intellectual Property and rights business that operated mainly in the fields of sport, entertainment and digital media and was responsible for a successful private placing. He has also acted as an advisor to a number of International companies in a number of markets including energy and defence facilitating deals through his company Magnum Capital Partners using his substantial contact base. Paul is also a board member of the Tony Blair Sports Foundation.


Tim Scott

Technical Director

Tim Scott, an engineering graduate of Durham University, specialises in digital electronics, software and systems engineering, with commercial experience of technology exploitation and business management. He has demonstrated an aptitude for mechanical engineering and design, through many of the projects he has undertaken in his career. His skills have been further developed over a number of years in the motor sport industry as a successful racing driver and team principal. Tim has proven leadership qualities in managing, developing and motivating teams to achieve their objectives. He has shown first-class analytical, design and problem solving abilities in the completion of many large national and international projects. These have provided experience of working with a wide range of technologies, industries and professionals from other technical and commercial disciplines and led projects with companies and academic institutions such as Integrated Design Techniques, WH Promation, Knowledge House & the Universities of Warwick, Newcastle and Durham.


Edward Nelson

Director of Engineering

Edward Nelson, Eddie, is the Managing Director of EJN Engineering and served as Non Executive Director of a mining PLC from July 5, 2011 to November 30, 2014. He was also chairman of the company's remuneration committee. Mr. Nelson has significant experience in the engineering sector and has developed a number of engineering companies to service the market. Eddie is a qualified engineer and has been involved with a wide range of resource projects throughout his 38 year career. He built his experience working for British Coal across various locations and subsequently spent four years at Komatsu Ltd. Eddie has been responsible for all aspects of the engineering design and production of Blue Rooms to date. He left the PLC board to concentrate on the development of other interests including the further development of the Blue Room systems.


Graham Woolfman

Corporate Executive

Graham is a Director of Intrust Corporate Finance Limited a UK based corporate finance advisory firm, specialising in European clientele, and previoulsy the Investment Director of Gateway VCT Plc, a UK Venture Capital Trust. He was previously head of Investment Banking at Cavendish Asset Management Ltd, the asset management and advisory division of the Lewis Trust Group. He is a Chartered Accountant and previously for 15 years was Partner and Head of the Corporate Finance division within Levy Gee. He has over 25 years experience in corporate finance and working with fast growth and owner managed companies. His investment management, financial stewardship and Board activities have included companies across a range of sectors, including technology related, general service based, renewable energy and and financial services sectors. He is a director of a number of unquoted companies, and has served as a director of publically quoted and listed companies.


Philip Watson

Head of Development & Technology

Philip is a graduate of Teesside University where he gained an MA in Computer games art after completing a BA in Creative Visualisation. He has vast experience specialising in 3D modelling, animation, character creation and software & 3D game engine implementation and heads up the Blue Room technology development team. He is also responsible for the sourcing of strategic technology partners and technologies to be integrated into the Blue Room technology and manages the company's partner and client web portals and sites. With the company Flip 23 Philip has a background in App design and Web development and has a wide variety of skills but excells in the delivery of content development and driving innovation that enhances solutions for customers.


John Fyfe

International Business Development (G.C.C & India)

John qualified in Electrical and Electronic Engineering in 1982 and then went on to work in the Energy sector with Babcock Power and GEC Alsthom. Following assignments in Zimbabwe, India, Hong Kong and China he returned to the UK to complete an MBA at Durham University in 1992. This led to a career of Business Development within small to medium sized enterprises where he has been President European Operations Magneco Metrel, European Operation and Sales Director DeZurik Valves and more recently Global Sales Director domnick hunter Gas Generation Division. An internationally experienced professional Engineer with broad ranging general management experience, John has Well-developed sales and marketing skills and a successful record of driving new business in international markets.


Ravi Chawla

Market and Consumer Research
Director of Brand Activation

Market & Consumer Research: Ravi brings a unique & successful breadth of Leadership skills in Marketing management, having worked as Managing Director, Global Accounts manager, Product Development Director, Marketing Director and Brand Manager. With a track record of success in marketing consulting at Nielsen internationally, much of Ravi’s recent experience has been in driving strategic value at C- levels and providing integrated quantitative & qualitative insights leading to strategy & implementation planning for Brand/Product Marketing in International companies, particularly in FMCG & Retail Organisations. Combining a 16 years career leading large marketing consulting & account research teams, Ravi’s responsibilities grew from International Client Director to Managing Director & Senior vice president. Projects Ravi has led personally include, Market & Media Analysis & Brand Planning, Brand Equity Development, Customer & shopper Marketing, Channel development, Customer Satisfaction Index, Marketing Return on Investment Modeling, Product Testing, Channel Management, Sales Force Effectiveness, Loyalty, CRM &, Change Management & M&A Integration.


Paul Brown

Company Secretary

Paul is an accountant and has worked in a number of practices prior to developing his own company that he has operated for over 20 years. Paul has specific areas of expertise in corporate accountancy, tax planning and financial planning and experience in the fields of acquisitions, management buyouts, trusts, property and intellectual property and has assisted clients in these areas. An examples is the sale of Intruder Alarms and the purchase and management of a significant property portfolio in the North East of England. He has also facilitated a number of alarm company share purchases on behalf of clients and advised on corporate structures. Paul also represents a number of high net worth individuals providing strategic financial planning and advisory services. He is very commercially focused and brings a wealth of experience and corporate governance gained from his client work over the years.



Baroness Hilary Armstrong


Opposition Spokesperson for Education 1988-92; PPS to John Smith as Leader of the Opposition 1992-94; Opposition Spokesperson for: Treasury and Economic Affairs 1994-95, The Environment and London 1995-97; Minister of State, Department of the Environment, Transport and the Regions 1997-2001; Government Chief Whip 2001-06; Minister for the Cabinet Office and Social Exclusion; Chancellor of the Duchy of Lancaster 2006-07 Non-executive Director, County Durham and Darlington NHS Foundation Trust (2 days a month) Trustee, Tony Blair Africa Governance Initiative (AGI), Chair, Tony Blair Sports Foundation, Trustee, VSO International


Dominic Elsworth

Patent Attourney

Prior to founding Hargreaves Elsworth in 2001, Dominic gained experience handling a full range of intellectual property matters in his role as an Examiner at the European Patent Office, a technical assistant in private practice and then as an in-house Intellectual Property Manager. His areas of expertise include medical devices, computer software, electronics, military equipment, agricultural machinery, food processing, packaging, as well as IP licensing.


Professor Alan Purvis

Technology Adviser

Alan is a leading Professor at the University of Durham and has a background in Signal Processing for Engineering. His early training at the Cavendish Laboratory was in Radio Astronomy, Aperture Synthesis and Interferometry. The search to link radio objects to optical galaxies led me to be part of the first teams buidling CCD cameras and the image processing technologies then enabled. Interests which followed include the corretion of atmospheric seeing using liquid crystal phase modulating devices, the synthesis of optical elements and the use of fast processor technologies to perform high speed real time calculations. This work has involved considerable interaction with Industry.  Working with the RDA One North East significant Technology Transfer Projects were initiated called ReCET, NeMEC and CENS deploying European funds to assist SMEs take advantage of University Research and generate more economic impact. These projects evolved into a National Faraday Centre and engaged high profile businesses as partners through follow on EPSRC awards such as Agilent,  Sharp and Intel.